Hi, I’m Joey—Principal UX Engineer & Product Developer.
I craft intuitive, high-performance digital experiences by blending UX design, front-end engineering, and product strategy. Over the past 15+ years, I’ve designed, built, and launched thousands of websites and platforms — from lean startups and custom WordPress builds to enterprise SaaS applications. Whether leading design systems or architecting scalable solutions, I bring a deep focus on clarity, usability, and purpose.
About Me
I’ve been building websites since the early 2000s—back when GIMP, table-based HTML, and Notepad were the norm. As a hobbyist running Ubuntu, I developed websites and apps on my home network, sparking a lifelong passion for digital experiences.
Let’s Connect
I’ve worked across the web and product development lifecycle, from design and engineering to launching products and companies. I’ve also led presentations, online training, and workshops. I’d love to connect—reach out to schedule a Zoom meeting.
This site was designed in Adobe Illustrator & XD, built on WordPress with ACF and Gravity Forms, using a Bootstrap-based theme, developed in Sublime Text, and deployed via Local on WP Engine.