Hi, I’m Joey — Principal UX Engineer & Design Technologist.

I build scalable design systems, websites, and digital products that connect design, engineering, and product strategy. With over 15 years of experience across startups and enterprise SaaS, I specialize in turning complex systems into simple, intuitive, and high-performance experiences. My work blends UX architecture, front-end engineering, and product leadership to drive clarity, consistency, and velocity across teams.

See My Work
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About Me

I’ve been building websites since the early 2000s—back when GIMP, table-based HTML, and Notepad were the norm. As a hobbyist running Ubuntu, I developed websites and apps on my home network, sparking a lifelong passion for digital experiences.

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Let’s Connect

I’ve worked across the web and product development lifecycle, from design and engineering to launching products and companies. I’ve also led presentations, online training, and workshops. I’d love to connect—reach out to schedule a Zoom meeting.

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This site was designed in Adobe Illustrator & XD, built on WordPress with ACF and Gravity Forms, using a Bootstrap-based theme, developed in Sublime Text, and deployed via Local on WP Engine.